I AM A COMMUNICATION PROFESSIONAL NOT A MAGICIAN

It's Time to Stop Treating Communication Professionals Like Magicians!

It infuriates me to see organizations treating communication professionals as if they possess magical powers, expected to juggle multiple roles and deliver miracles overnight. It's time to debunk this myth and shed light on the reality of the situation. Here's why:

The Myth of Superhuman Abilities

Communication professionals are talented individuals with unique skills, but they are not superheroes. They cannot single-handedly excel in public relations, content creation, social media, management, crisis communication, and more, all at once. It's unfair to burden them with unrealistic expectations and demand superhuman feats.

 

Recognizing Expertise 

Communication encompasses diverse disciplines, each requiring specific expertise. It's crucial to recognize that professionals have their areas of specialization, and their skills are best utilized when they can focus on what they do best. Assigning them to multiple roles dilutes their effectiveness and compromises the quality of their work.

Overwhelming Workloads

 Juggling multiple positions not only leads to burnout, but also hampers productivity and creativity. Communication professionals need time and space to immerse themselves in their roles, conduct thorough research, craft compelling messages, and develop robust strategies. Spreading them too thin diminishes their ability to deliver optimal results.

Collaboration is Key

Effective communication often requires collaboration with cross-functional teams. By recognizing the expertise of other professionals in marketing, design, analytics, and other relevant areas, organizations can foster collaboration and create more comprehensive communication strategies. It's about building a team of specialists working together to achieve shared goals.

Setting Realistic Expectations

Open and honest communication between organizations and communication professionals is essential. It's crucial to set realistic expectations, define roles clearly, and provide the necessary resources and support to achieve success. Understanding the limitations and possibilities of communication professionals leads to better outcomes and stronger partnerships.

Let's break free from the notion that communication professionals possess supernatural abilities. Instead, let's value their expertise, collaborate effectively, and establish realistic expectations that foster a healthy work environment and drive impactful communication strategies